A company's culture is essentially its core values, traditions, attitudes, behaviors, and beliefs shared within its workforce. One of the biggest pros of a great company culture is that it will attract the best employees. Companies want the best talent and having a great company culture will help to hold onto these employees for a long time. From hiring the best talented people, to improving employee’s happiness, it’s the foundation of a happy workplace. When people are happy and fulfilled at their jobs, they work harder and are more willing to stay at a job long-term. Improving a company's culture will not only help you see positive results right off the bat, but you’ll attract talented professionals who can help take your company even further.
To start, revisiting your company’s core values is a great start toward improving company culture. A strong corporate culture stems from a thoughtfully determined set of values that guide everything from behavior to business decisions.
Secondly, addressing and evaluating the company's current culture is important. There are a ton of creative ways to evaluate this but taking a look at your employees and how they are working together is a good start. This means checking for low employee engagement, gossip, high turnover rates, and poor teamwork. When looking into turnover, it’s important to really look for trends. Examples of trends can be losing first year employees vs. more tenured employees, losing a certain demographic, etc. One notable way that our company implements this is by conducting an anonymous employee survey. These surveys really help to gain a sense of how the employees feel about the company, the culture, leadership, and overall work experience. These surveys are an eminent strategy for companies to find out what is working well and what needs to be improved especially when working to improve their organizational culture.
From this step, be prepared to make improvements and then track your progress.
Overall, a good company culture involves trust, respect, and the opportunity for employees to participate in shared values and love what they do. It truly sets the foundations for actual business growth. Start envisioning a celebrated workplace supported by active and continuous growth now.
Author: Jani DiNapoli